eVoucher or gift card functionality
We had several requests for gift card functionality in the past so I would like to know your opinion. I expect the scenario behind the idea is as follows (please correct me if I am wrong)
1) Store manager configures gift card with specific code and price
2) Gift cards can be bough as standard products
3) After paying for the order the owner of the card can use its code during the checkout process to decrease the order total price according to the card price
If you feel it is important for your business, please support this idea. Any more details regarding the idea or your use cases are welcome.Thanks!
@Michal, be careful: what defines you discount? is it a gift-card that was bought and then given to someone? or was it an promotional discount, distributed via - for instance - social media?
In the first case, the "discount" is not really a discount but must be considered as "real-money". The reason for this is that money was already paid to the shop owner to receive the gift-card in the first place. Effectively you could describe this as a 'debt' for the shop. This also means, that this amount is to be subtracted from the order total AFTER tax has been calculated. This is because taxes have already been paid for the gift-card and do not have to be charged again.
In the second case, you can see this "discount" as the same thing as simply lowering the sales price. Therefore this "discount" is to be subtracted from the relevant price BEFORE tax calculation. This might also depend on whether or not a 'discount' is valid for a product or an order.
For method of delivery. The first option is sort of "confidential"/"personal", it is only meant for one person, therefore you could see this as een e-product that might be send by mail to an address that was specified during the ordering process of the gift cart.
For the second option, any delivery method may be valid (so e-mail, but also: social media, billboards, you name it).
Concerning what the store admin might want to know:
The store admin does not really need much info about the gift-card other than its amount and whether or not it has been used. And, in case a "partial-payment" is supported, how much credit is still left. Of course you could add things like: what product(s) were bought, when was it used, where was it used etc. But all of that isn't strictly necessary.
Be mindful though: a gift-card is basically equal to money, therefore it cannot really "expire", unless specifically stated in some agreement that is presented to the user at the time of buying.
The admin is also benefited with the same data as it comes to coupons/discounts, but in that case data like the : "who-what-when-were" are more important then they are for gift-cards as a coupon/discount is basically a "promotion", the store admin would probably want to see whether or not his/her promotion is making its "goals", which would provide insights into whether or not the promotion was targeted rightly or not.
As to what the admin does with them:
For gift-cards, nothing much really. For discounts/coupons however, the admin may gather valuable marketing/strategy information/analytics from the coupons/discounts (as described above, and there are probably more things to consider that might commercially be of value)
But, with all that said, it still annoys me that it isn't possible to use more than one couponcode (be it a gift-card or promotion) per order. That is just silly, especially if you look at other e-commerce packages that offer such functionality as standard and it is considered commonplace.
I'm not sure if it needs be applied as order discount. Gift card amount is form of payment so it should just be deducted from the subtotal amount.
Main thing that we are looking for is ability to give the gift card to another as gift and have them either apply to their purchase or add it to their account balance so they can use it in the future. Gift card balance should have audit trail that shows adding and deducting transactions.
You can look at Amazon Gift card functionality for reference.
Kentico has various options for discounts, but does not (by default) have the option to sell vouchers ('gift-cards'). It would be nice to see that as a default feature in Kentico, especially since most other e-commerce solutions provide this functionality.
It should then also be possible to use multiple vouchers (or any other discount for that matter) in one order. Also, please note that gift-cards/vouchers are (at least in the Netherlands) considered a form of currency (just like regular money or credit-cards), therefore tax-calculation for vouchers differs from other types of discounts (like for instance a coupon discount)
This is another feature my business owner is looking for in addition to Buy One Get One (BOGO) feature from an ecommerce package. Idea behind our gift card use case is gift cards could be purchased or given as gift to anyone. Receiver of the gift certificate could redeem it in their account any time and this balance could be kept in their account. They can then have option to use this to pay for purchases on our site during checkout.
David Jones (in australia) offer an e-voucher that can be PURCHASED online but NOT redeemed. it can only be redeemed through the P.O.S system. A system that can be used both online and/or at P.O.S only will be a great functional tool