Allow for Phone Texting as part of the On-line Marketing tools.
We have found that open rates on texts are much higher than with emails. Allow the capability for Kentico to send text messages to customers automatically as part of the workflows.
For example, if a customer gets a certain lead score and we have a phone number for them, the system could automatically text them a message.
Or, if a potential customer fills out a form, they can get a confirmation of his or her form submission via a text message.